Bachelor Degree Program of Digital Marketing

The Bachelor Degree Program of Digital Marketing was established by National Taipei University in 2015 with the purpose of equipping students with digital technology and emerging social media skills.

This Degree Program trains students a combination of traditional marketing theories, digital marketing techniques and other professional skills that provide students the ability to strive in this ever-changing digital world.

The aims of department curriculum are Information Technology, Media Marketing and Data Analysis. We train students both theoretical and practical knowledge of Digital Marketing, which are in terms of 

1.  Information Technology

To cultivate students to understand basic information and telecommunication skills, and further equipped with the ability to create social networks through the telecommunication platform.

2.  Media Marketing

To train students about social internet marketing strategies and advertising design as well as the development of media public relation skills.

3.  Data Analysis

To teach students the knowledge and skills to discover potential customers through data analysis and to classify customers’ attributes and establish consumption behavior models by statistical methods to facilitate effective marketing.