|
Field |
Compulsory Course |
Subject |
Credits |
Suggested Learning Grade |
|
Compulsory Course |
Introduction to Computer Science and Programming |
4 |
1 |
|
|
Compulsory Course |
Statistics |
6 |
1 |
|
|
Compulsory Course |
Calculus |
6 |
1 |
|
|
Compulsory Course |
Accounting |
6 |
2 |
|
|
Compulsory Course |
Business Ethics |
1 |
3 |
|
|
Compulsory Course |
Economics |
6 |
2 |
|
|
Compulsory Course |
Marketing Management |
3 |
2 |
|
|
Compulsory Course |
Consumer Behavior |
3 |
3 |
|
|
Compulsory Course |
Digital Marketing |
3 |
3 |
|
|
Compulsory Course |
Seminar on Digital Marketing |
4 |
3 |
|
|
Compulsory Course |
Independent Projects |
4 |
4 |
|
|
Compulsory Course |
Statistical Packages |
3 |
2 |
|
|
Compulsory Course |
Regression Analysis |
3 |
2 |
|
|
Compulsory Course |
Multi-variables Analysis |
3 |
3 |
|
|
Compulsory Course |
Introduction to Multi-Media |
3 |
2 |
|
|
Compulsory Course |
Integrated Marketing Communication |
3 |
3 |
|
Field |
Electives |
Subject |
Credits |
Suggested Learning Grade |
|
Electives |
Brand Management |
3 |
2 |
|
|
Electives |
Customer Relationship Management |
3 |
3,4 |
|
|
Electives |
Internet Marketing and Electronic Business |
3 |
3 |
|
|
Electives |
Marketing Research |
3 |
3 |
|
|
Electives |
Marketing Strategy Planning |
3 |
3 |
|
|
Electives |
Word-of-mouth Marketing |
2 |
1 |
|
|
Electives |
Service Marketing |
3 |
4 |
|
|
Electives |
Channel Management |
3 |
4 |
|
|
Electives |
Marketing Planning Practices |
3 |
4 |
|
|
Electives |
Marketing Survey |
3 |
3,4 |
|
|
Electives |
Big Data Analysis |
3 |
3,4 |
|
|
Electives |
Statistical Methods for Data Analysis |
3 |
4 |
|
|
Electives |
Quantitative Methods |
3 |
4 |
|
|
Electives |
Data Mining |
3 |
4 |
|
|
Electives |
Channel Strategy and Exhibition |
3 |
2 |
|
|
Electives |
Interactive Advertising |
3 |
2 |
|
|
Electives |
Creative Strategy and Design Thinking |
3 |
2 |
|
|
Electives |
Media Planning and Buying |
3 |
3 |
|
|
Electives |
Digital Narration |
3 |
2 |
|
|
Electives |
Mass Media and Public Relations |
3 |
3,4 |
|
|
Electives |
Social Media Management |
2 |
1 |
|
|
Electives |
Website Construction and Web Design |
4 |
1 |
|
|
Electives |
Programming Language |
2 |
3,4 |
|
|
Electives |
Database System |
2 |
2,3 |
|
|
Electives |
Multi-media Operation Skills |
3 |
2,3 |
|
|
Electives |
Practice of Digital Marketing Software |
3 |
3 |
|
|
Electives |
Digital Media Operation |
3 |
3,4 |
|
|
Electives |
System and Network Management |
3 |
4 |
|
|
Electives |
Website Traffic Analysis |
3 |
3,4 |
|
|
Electives |
Business Management |
3 |
2 |
|
|
Electives |
Business Forecasting |
3 |
3,4 |
|
|
Electives |
Portfolio Analysis |
3 |
3,4 |
|
|
Electives |
Digital Creative Industries |
2 |
3,4 |
|
|
Electives |
Financial Management |
3 |
3,4 |
|
|
Electives |
Financial Technology |
3 |
4 |
|
|
Electives |
Risk Management |
3 |
4 |